Gift of more than $500,000 in cutting-edge technology equipment will benefit USF mass communications students, faculty

Sept. 15, 2021

The University of South Florida today announced a gift from Diamond View Studios and Vū Technologies to the College of Arts and Sciences to support virtual production education and training in the Zimmerman School of Advertising & Mass Communications.

The gift, made through the USF Foundation, includes an in-kind contribution of state-of-the-art virtual production technology and camera equipment valued at approximately $500,000. This will outfit the current production studio in the Communication and Information Sciences Building on USF’s Tampa campus with a 40-foot LED wall for virtual production, named Vū Studio in honor of the donor. Read more